New brand materials are now online.
GREETINGS FROM SUZANNE LYNCH, DIRECTOR OF MARKETING & DEVELOPMENT
You have probably noticed by our newsletter and other recent communications, the Tennessee Arts Commission has developed a new brand. We launched a new logo and tagline at the statewide arts conference in late October. We are happy to announce all our materials are now online for you to begin using, if you haven’t done so already.
We will be launching a new website in early spring. Meanwhile, our brand toolkit can be found at this address: tnartseducation.org/tennessee-arts-commission-brand. On that page you will find links to the new logo, brand guidelines and updated specialty license plate advertising.
Our new logo has more flexibility so we hope it will be much easier to use. We have both vertical and horizontal options, as well as color options. If you need another alternative, please email me.
We took a lot of time last year developing the brand and are excited to begin its rollout across all our communication channels in 2015. If you would like to learn more, a short video about the development of our brand is on our youtube channel.
Throughout 2015, we will be capturing stories about the arts in Tennessee as part of the branding campaign. Stay tuned for new opportunities to engage with us. We look forward to building stronger relationships with you.
We ask grantees to phase in our new logo into their communications by the end of 2015. If you have any questions or problems using the new brand, please let me know.
Happy New Year!