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Sing, Stream, and Put It On Social Media – How To Promote Your Music Online

By Cassie Steele –

If you live in Tennessee, music’s in your blood. In Nashville, for every 1,000 people that work there, there are almost eight music industry jobs. In comparison, in Los Angeles there are almost three, while there are only two in New York. In 2013, Tennessee was ranked as number one for its amount of musician jobs, according to the Bureau of Labor Statistics. Feel inspired? Good! If you’re a musician, it’s essential to get yourself noticed.

One of the ways in which to do this is to keep working on your craft. You should be working hard on your music, finding ways to improve it, and listening to music that’s selling like hot cakes to see why it’s successful. To guide you on your music education journey, apply for a grant program. There are many options out there, as outlined on the Tennessee Arts Commission website. These grants can help you improve as a musician as well as learn a lot about the industry.

While you’re working on your music, there are also other things you can do to boost your fan base from the comfort of your home – yes, you need to go online. Country music is growing in popularity and becoming more accessible. Country bands and solo artists, such as Miranda Lambert and Brad Paisley are using social media to connect with fans, which is increasing their fan base. This highlights the importance of getting noticed online if you’re a musician, whether of country music or other genres. In 2018 your social strategy for getting seen and heard is almost as important as choosing the right kit, staging and performances. Here are other things you should do online to get noticed.

Create Your Own Website

It’s essential to have a website online where people can find your music. Setting up a website doesn’t have to be expensive. There are free services, such as Wix, that make it easier and offer website templates that are specifically for musicians. Make sure you regularly upload content to your website, such as songs, videos, and news. Your website is a platform from which you can launch blogs, updates, and links to your social media accounts.

Start A Good Quality Blog

A website blog is essential to go deeper into the creative process of your music. Share your latest blogs on your social media accounts so that you keep your followers intrigued. Make your blog interesting because it’s a way of giving people quality information that will make them interested to find out more about you and your music. But don’t only talk about your music. You can use your blog to discuss the music industry, the latest music news, and more to attract readers. Be creative!

Get On Social Media

Start a Facebook, Twitter, and Instagram page for your music. It’s also good to search for other musicians, such as those who are located in Tennessee like you, so that you can start networking. This is important because it could bring you many music opportunities, such as collaborations with other musicians, which will help you promote your music online while gaining a fan base.

You can also use an online platform like ProCollabs that does the work for you to find musicians from all over the world who you should collaborate with, such as because you’re in the same genre. This is a great way to expand your music, grow as a musician, and gain more attention.

Stream Your Music

Music streaming sites such as Spotify, Apple Music, or Tidal make it easy for you to get your music out there to new fans. Spotify, for instance, generates playlists that are based on what people are currently listening. It’s a great way to get your music heard. In 2016, total income gained from streaming services was 51 percent of the revenue in the music industry, and it keeps on growing. So, if you’re not streaming your music, start now.

It might feel daunting and intimidating to think of promoting your music, but the internet offers many different and easy ways in which you can do this. From starting your website and providing a blog, to sharing your music on social media as well as teaming up with fellow musicians, you can start turning your dream into a reality.

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